The Tamil platform was launched early this month. “With over 22 officially recognised languages being spoken across cities, India is a culturally diverse market for us. Our users get an opportunity to share and learn diverse, local cuisines on a single platform. A testament to the performance of our language-based platforms in Cookpad is the increasing number of users opting for these vernacular mediums. The option of using the platform in Tamil will further benefit us by catering to more niche audiences and shall help us evolve as a brand,” said Shriniwas Mutnure, business head, India, Cookpad.
“Roughly, 5,000 recipes have been uploaded so far on the Tamil platform. Each user uploads one recipe a week on average. People in the age group of 35-50 is active in writing and accessing recipes, according to our data. “
tok*****
今月初旬からタミル語でのサービスを開始したそうです。インドには相当に力を入れていますね。
The Tamil platform was launched early this month. “With over 22 officially recognised languages being spoken across cities, India is a culturally diverse market for us. Our users get an opportunity to share and learn diverse, local cuisines on a single platform. A testament to the performance of our language-based platforms in Cookpad is the increasing number of users opting for these vernacular mediums. The option of using the platform in Tamil will further benefit us by catering to more niche audiences and shall help us evolve as a brand,” said Shriniwas Mutnure, business head, India, Cookpad.
“Roughly, 5,000 recipes have been uploaded so far on the Tamil platform. Each user uploads one recipe a week on average. People in the age group of 35-50 is active in writing and accessing recipes, according to our data. “