The coronavirus pandemic is already tilting the scales. Disruptions to the meat supply chain led shoppers to buy more meat alternatives. Sales of plant-based meat products surged 264% in the U.S. in the early months of the lockdown.
Kroger saw its plant-based meat customer count increase by more than 50% from March to June, compared to the same period a year prior, with customers buying more frequently and in greater quantities. Sales rose more than 75%, according to a statement.
The coronavirus pandemic is already tilting the scales. Disruptions to the meat supply chain led shoppers to buy more meat alternatives. Sales of plant-based meat products surged 264% in the U.S. in the early months of the lockdown.
Kroger saw its plant-based meat customer count increase by more than 50% from March to June, compared to the same period a year prior, with customers buying more frequently and in greater quantities. Sales rose more than 75%, according to a statement.
結局のところ、売上高は上がってます。決算が楽しみです。