Tencent has invested in a robust distribution channel for Switch that consists of online sales via JD.com and TMall, as well as offline retail partnerships with Suning(*)
We believe that Nintendo is better positioned to reach a broader audience than Sony and Microsoft have been able to in China. Nintendo’s first party IP such as Mario and Pokemon are well known in China and we believe that gamers in the country recognise Nintendo as a high-quality software developer.
The hybrid nature of the Nintendo Switch is a key selling point of the console and we believe the ability to play games at home and on the go will appeal to Chinese gamers who like to play mobile games both at home and in social environments.
https://nikopartners.com/tencent-to-bring-nintendo-switch-to-china-on-december-10-2019/
Tencent has invested in a robust distribution channel for Switch that consists of online sales via JD.com and TMall, as well as offline retail partnerships with Suning(*)
We believe that Nintendo is better positioned to reach a broader audience than Sony and Microsoft have been able to in China. Nintendo’s first party IP such as Mario and Pokemon are well known in China and we believe that gamers in the country recognise Nintendo as a high-quality software developer.
The hybrid nature of the Nintendo Switch is a key selling point of the console and we believe the ability to play games at home and on the go will appeal to Chinese gamers who like to play mobile games both at home and in social environments.
*蘇寧電器（英:SUNING）は中国の家電小売販売会社である。「中国民営500強」で第3位である。日本においては2009年に家電量販店のラオックスを買収したことで知られる。